Strategy

EXCLUSIVE: Barclays Unveils Groundbreaking New Lifestyle Web Portal For HNW Clients

Wendy Spires, Group Deputy Editor, London, 2 April 2012

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The wealth and investment management division of Barclays has launched a new lifestyle web portal offering HNW clients truly money-can't-buy experiences and events.

Wealth managers are increasingly offering lifestyle services or rewards programmes in a bid to differentiate themselves in today’s highly competitive marketplace, and now Barclays is upping the stakes with a new lifestyle web portal intriguingly called Little Book of Wonders.

The "wonders" of the portal’s name refer to a range of money-can’t-buy, pre-vetted events and experiences which are exclusively available to clients of the bank’s wealth and investment division. The events and experiences are organised around 16 lifestyle themes, ranging from food and travel to arts and culture, and have been created in collaboration with high-end brand partners such as Rolls-Royce, Boucheron and Hassleblad.

The portal is also intended to function as a networking platform for clients and will additionally feature extensive editorial content written exclusively for Barclays by a team of leading contributing editor "names". This will include articles about all the exclusive events, talks and experiences on offer, as well as features related to each area of interest.

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