Banking Crisis
Those Negative Swiss Rates Put Clients In A Quandry

The topsy-turvy world of negative interest rates reverses the usual time preference logic of paying people a return for forgoing consumption and saving for the long term. Official negative rates are squeezing banks' margins and encouraging clients to look at other, possibly riskier, alternatives.
  Holders of Swiss bank accounts face a potentially nasty dilemma:
  put money into certain products paying a low return or face
  having to cough up a fee for holding safer cash deposits. Such is
  the world of negative interest rates.
  
  A figure in the Swiss private banking industry told this news
  service that bank literature he received said he could consider
  certain savings and investment products or else be hit with the
  -0.75 per cent rate involved in staying with cash. For those who
  want the cash for liquidity purposes, and fear taking on risk,
  that’s an uncomfortable place to be. 
  
  There is a risk that some clients might take action they will
  regret later, the person, who asked not to be named, told
  WealthBriefing.
  
  Swiss regulator FINMA has not accused banks of mis-selling or
  improperly pressurising clients about cash alternatives. The
  watchdog said it doesn’t guide banks about their specific advice,
  although suitability is an important test of how it supervises
  banks. 
  
  Switzerland, along with Denmark and Japan, has had negative
  official interest rates for several years, with no obvious end in
  sight. In some other countries, interest rates are so low that
  when inflation is factored in, real rates are zero or negative.
  This form of “financial repression” is part of the way in which
  central banks have tried to boost debt-laden economies after the
  2008 financial smash. The policy explains in part why investors
  have poured into areas such as private equity and credit, seeking
  less liquid assets in return for any kind of yield. The
  disruption of COVID-19 means a return to more normal pricing of
  capital is as far off as ever.
  
  Charges for cash
  A number of prominent banks in the Alpine state have introduced
  charges for large cash deposits.  
  
  Last October, Credit
  Suisse started charging clients with cash balances above
  SFr2.0 million ($2.02 million) a rate of 75 basis points,
  expanding on a policy it had introduced for holders of euro
  accounts. The bank introduced a -0.4 per cent rate for the
  first time on 1 September for its clients with a balance of €1.0
  million; it had not previously had a negative rate for private
  clients with euro accounts.
  
  UBS said that from 1
  November 2019, private individuals holding large cash balances of
  SFr2.0 million with UBS Switzerland would be charged a deposit
  fee of 75 basis points. For clients holding large euro cash
  balances with UBS Switzerland AG, the threshold was cut to
  €500,000 as of November, from €1 million, which it said was “in
  line with competitors”. Holdings above the threshold
  are charged a deposit fee of 0.60 per cent per annum.
  Although UBS did not comment to this news service about the
  latest expression of concern, it is understood that suitability
  of any offerings has to be taken into account when talking to
  clients about their options. 
  
  Julius Baer said
  last year that negative interest rates for clients would be
  “introduced on a case-by-case basis for certain currencies”
  (Swiss franc, euro, Danish Krone and Swedish krona). Clients with
  large cash holdings are affected. Asked by
  WealthBriefing to elaborate on the issues around
  negative rates, the Zurich-listed firm said: “At Julius Baer,
  negative interest rates are introduced on a case-by-case basis
  for certain currencies (e.g. CHF, euro). Our relationship
  managers are in regular contact with clients holding large cash
  positions, in order to discuss suitable investment proposals
  appropriate to their investment and risk profile as
  alternatives.”
  
  Vontobel, responding
  to queries, said that it did not “do product push”, adding:
  “Cash alternative solutions are shown and explained to clients
  but they are always made aware that such solutions are not a cash
  substitute. Our philosophy is to carefully listen to our clients,
  understand them and think and reflect based on that information.
  We then show possible solutions that are discussed together and
  implemented based on the client’s requirements.”
  
  Credit Suisse
  told this news service: “In line with the approach that has long
  been followed by other banks, Credit Suisse also introduced
  negative interest rates for clients with very large CHF cash
  holdings. The reason for this is the persistent negative interest
  rate environment.”
“We have discussed alternative investment opportunities with many clients and continue to do so. Alternative investments are discussed with clients based on their individual situation, needs and risk profile. Depending on the individual risk profile of the client, there are various alternative investment options,” a spokesperson said.
  The Swiss
  Bankers Association has said that the negative interest rate
  policy is no longer needed. It hurts savers and fuels asset
  bubbles. While written in the typically restrained language of
  such missives, a report from the SBA a year ago looking into
  central bank policy made it clear that the negative rate is
  causing considerable pain and concern. 
  
  Negative rates have arguably prompted more consolidation in the
  Alpine state's sector. Swiss capital adequacy buffers are
  typically higher than in most countries, which has intensified
  the pain. The pressure on margins also adds to the loss to the
  country's former international attraction - its secrecy laws.