DWS becomes the group’s umbrella brand, covering institutional and retail business and applying to all asset classes.

Deutsche Asset Management is using the acronym DWS as its new global brand, while the organisation, part of Deutsche Bank, also announced a new management team.

DWS becomes the group’s umbrella brand, covering institutional and retail business and applying to all asset classes.

The business will also have a new logo and the rebrand will be completed in 2018. 

Deutsche AM will operate within a GmbH & Co KGaA (Kommanditgesellschaft auf Aktien) legal structure, so it can operate autonomously inside the overall Deutsche Bank group. That new structure takes effect in the first three months of next year.

“Our new global brand DWS draws on our roots in the German market, going back over 60 years, and a name that is distinct in our industry globally. It stands for stability, a strong track record and for values we have continuously lived up to: excellence, entrepreneurship, sustainability and integrity. Values that will remain central to our future success,” Nicolas Moreau, head of Deutsche AM, said. 

Team
Karl von Rohr, who is Deutsche Bank’s chief administrative officer, becomes chairman of the Supervisory Board of Deutsche AM within the new structure. This board will comprise independent members, other shareholder representatives and employee representatives. The exact composition of the supervisory board will be determined in due course.

The designated management team – under the structure of managing directors of Deutsche AM Management GmbH, the General Partner of the KGaA – will also start work in Q1 2018. 

The designated MDs are Nicolas Moreau (chief executive and chairman of the MD), Claire Peel (chief financial officer), Jon Eilbeck (chief operating officer), Nikolaus von Tippelskirch (chief control officer), Stefan Kreuzkamp (chief investment officer and co-head, investment group), Pierre Cherki (co-head, investment group), Bob Kendall (co-head, global coverage group), Thorsten Michalik (co-head, global coverage group). Half of the management team, including the CEO, will be based in Frankfurt.

As chief control officer Nikolaus von Tippelskirch will have functional responsibility for legal, compliance, risk, governance and legal entity management. He has been with Deutsche Bank for 18 years in a number of senior roles, most recently as global head of incident and investigation management.