The Switzerland-based investment house - backed by a prominent family with links to private banking and finance - is seeking to exploit how the advertising and marketing sector is being changed by digital technology.

Syz Capital, the boutique private markets investment specialist backed by Switzerland’s Syz family, has made a strategic controlling investment in Capture Media, a Swiss business focused on digital media and analytics solutions. 

Syz is working alongside with Saturnus Capital to ramp up Capture Media’s offering in the Germany, Austria and Switzerland (“DACH”) region.  

As part of the transaction, Syz Capital will acquire a majority controlling stake with operating partners Saturnus, while the founders of the business, Sandro Albin, Michel Lazecki and Franz d’Huc, are reinvesting and retaining a significant minority share. 

Syz and its partners are doing the deal because they see robust growth of the digital advertising industry, which continues to flourish at over 9 per cent annually in the DACH region. Moreover, European markets still lag behind the United States in online marketing penetration, offering immense growth opportunities.

Capture Media has a tracking tool, fusedeck®, which it said complies with GDPR data rules and “outperforms its competitors in terms of capturing website and landing page traffic.” Capture Media plans to expand substantially, especially in western Switzerland, and via strategic acquisitions in Germany and Austria. 

The firm’s founders, Sandro Albin and Michel Lazecki, will continue to operate as company directors. They will be joined by a new CFO and COO. Syz Capital's deeply experienced operating partners, Joscha Boehm and Philipp Schweizer, will join the board of directors, alongside Marc Syz, and lead the M&A acquisition expansion strategy.