Strategy
Switzerland's REYL Launches Brand Campaign
The private banking, asset management and corporate advisory firm is embracing a slogan that it says brings out its reach, range and depth of service.
Switzerland’s REYL
Group is having a brand makeover, adopting the slogan
“Success. Together”, stressing its international reach and
service range.
The Geneva-based group, founded in 1973, is making a splash at a
time when competitive pressures in the Alpine state are severe,
given negative domestic official interest rates.
REYL has launched initiatives such as creating Alpian, a digital
financial services provider for mass affluent clients; Asteria
Investment Managers, an impact investment subsidiary; it has
rolled out the Fund Representation Solutions business line; and
concluded a sponsorship agreement with Swiss Paralympic.
Last
year, in a bid to forge a more personalised and accessible
marketplace for UHNW entrepreneurs and family office clients,
REYL Group overhauled its business lines into a single
entity called Entrepreneurs and Family Office Services.
Also last year, REYL launched a new asset management division to
focus exclusively on impact investing.