Inflation On Luxury Goods Tumbles, But Still Sits Above UK Average - Coutts

Robbie Lawther, Reporter, London, 15 December 2017


Coutts Private Bank publishes its luxury price index findings biannually, and tracks £1 billion of client spending data across debit and credit cards, regular payments and cheques, tracking the price fluctuations of a basket of 132 luxury goods and services from across 12 categories.

According to the latest edition of the Coutts Luxury Price Index, luxury goods inflation fell to 3.6 per cent in November from 6.2 per cent in May, which is still above the UK Consumer Prices Index (CPI) at 3.1 per cent.

However, the index analysed a basket of 20 “festive” goods likely to be popular over the coming weeks, including classic diamond earrings, premium perfumes, high-end mobile phones and luxury alcohol, and found inflation had risen to 7.2 per cent – double the current CPI.

According to Coutts, the cost of luxury goods and services fell significantly over the last six months because of the appreciated value of sterling over the same period, which muted price increases in the UK as the cost of imports dropped. 

This contrasts to May when sterling slid and drove up the prices of luxury items. In the 12 months to May this year, the pound fell by 7.3 per cent against other major currencies largely due to the European referendum result.

Festive Goods
Coutts found that high-end mobile phones are one of the main drivers of its high inflation rate across festive items, with prices up 36 per cent over the 12 months. 

Luxury alcohol is another key factor, with scarcity and rarity driving up costs by 31 per cent. Fine wines and whiskies are a key driver in the festive basket, with champagne prices up about 16 per cent year-on-year, which has been driven by increasing demand from investors and consumers. Also, premium tea prices are up 20 per cent. 

“This index brings into sharp focus the need for wealthy individuals to think carefully about how they can protect the purchasing power of their wealth,” said Sven Balzer, senior strategy manager at Coutts. “It shows that, although luxury inflation has fallen sharply in the last six months, it still remains well above the UK CPI.  This sends a sharp message to high net worth individuals – inflation on luxury goods and services remains a material risk to their wealth as it continues to erode the spending power of their cash. People who spend extensively on luxury goods will experience different inflationary pressures than those represented by the CPI and it makes sense for them to think carefully about ways to protect the value of their money.”

Register for WealthBriefing today

Gain access to regular and exclusive research on the global wealth management sector along with the opportunity to attend industry events such as exclusive invites to Breakfast Briefings and Summits in the major wealth management centres and industry leading awards programmes