Multi-Asset Broker Signs Partnership Deal With English Football Team

Robbie Lawther Reporter London 30 June 2017

Multi-Asset Broker Signs Partnership Deal With English Football Team

There has been a number of deals between financial services firms and English Premier League sides since the league's creation in 1992.

Multi-asset brokerage firm Blackwell Global has agreed a partnership deal with English Premier League football club Everton. The Merseyside team has become the latest football side to affiliate with a financial services company.

The deal is Blackwell’s first sporting partnership as well as Everton’s first official forex and brokerage partner, Blackwell said in a statement.

The multi-year partnership will allow Blackwell to gain international exposure as it expands across Europe and Asia. The firm will collaborate with the club on several fronts, including home match brand exposure and trading.

"I'm immensely proud to partner with Everton Football Club in our first ever sporting partnership,” said Michael Chai, chairman of Blackwell Global Group. “It's an honour to be working with a club recognised for their rich history and steadfast commitment and dedication to their worldwide fanbase. These are values we cherish and we look forward to a fruitful friendship in the coming years."

There have been a few English Premier League teams which have affiliated with financial services firms since the league's creation in 1992. AIG were main sponsors of Manchester United from 2006 to 2010, Newcastle United’s main sponsors, between the years 2003-2013, were both Northern Rock and Virgin Money, and West Ham United had a partnership deal with Alpari FX in 2011-2015, to be the club’s former kit sponsor and stand sponsor, before the firm went bust.

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