EXCLUSIVE: Barclays Unveils Groundbreaking New Lifestyle Web Portal For HNW Clients

Wendy Spires, Group Deputy Editor, London, 2 April 2012


The provision of truly special money-can’t-buy experience to reward “big ticket” clients is an important part of many firms’ marketing strategy, one reason for this being that the very wealthy are a segment for whom few doors are closed and as such they are unlikely to be impressed by mass market events.

While there may be a place for large (but inevitably cost-heavy) sponsorships in terms of building brand awareness, it is generally thought that smaller, bespoke opportunities are probably the better option, not least because they provide a more intimate environment for clients and bankers to deepen their relationships. Precisely-targeted events might be more labour intensive to put together but it could be argued they incur less “wastage” and are a far better way of demonstrating an understanding of the totality of clients’ lives – an empathetic, holistic approach which is rapidly becoming industry standard.

These were the type of views which emerged in the compilation of a forthcoming ClearView Financial Media research report, entitled Reaching Out To The High Net Worth: Branding And Marketing Strategy Across The Global Wealth Management Industry.

Register for WealthBriefing today

Gain access to regular and exclusive research on the global wealth management sector along with the opportunity to attend industry events such as exclusive invites to Breakfast Briefings and Summits in the major wealth management centres and industry leading awards programmes