Alliance Trust, the London-listed asset management firm, has appointed Ella Riesco as head of retail marketing.

In her new role Riesco will be responsible for further developing and strengthening the Alliance Trust Asset Management brand within the retail fund market, the firm said in a statement. She will be working alongside Tom Pearson, head of UK retail sales.

Riesco joins the firm from Jupiter Asset Management, where she was senior marketing executive.

“Ella’s considerable experience and expertise will allow us to continue to grow the brand and really stamp our mark on the industry,” said Edward Troughton, managing director at Alliance Trust Asset Management.