The role is a newly-created one, and sees a veteran private banker, most recently at Credit Suisse, take on the role.

HSBC Private Banking has created the new role of market head for China and Taiwan, appointing former Credit Suisse man and industry veteran Edwin Lim to the role.

Lam will lead the business for these two markets across all booking centres in Asia, including onshore China, onshore Taiwan, Hong Kong and Singapore, the private bank said. He will be based in Hong Kong.

 “Greater China continues to be one of the most important growth areas for our Private Banking business,” Ivan Wong, co-head of North Asia, HSBC Private Banking, said. “Edwin’s deep experience of the region is an excellent match for our ambitions as we look to support High Net Worth clients with the full range of solutions from the HSBC Group. We will continue to invest in the best people and in delivering the best proposition for our clients, in order to capture this significant wealth opportunity.”

Lam has worked in the private banking sector for more than three decades. He joins from Credit Suisse, where he was market head for Greater China, managing a team of RMs. Prior to Credit Suisse, he held senior positions at JP Morgan, initially as market manager for Greater China before leading the North East Asia region. Lam also worked at DBS Private Bank and Citi Private Bank.

The role will see Lim reporting to Wong; he joins the bank in October.