Strategy
What Military Personnel Bring To Wealth Management
Former military personnel of different ranks and backgrounds have successfully switched to wealth management. This publication examines their experiences for lessons.
Wealth managers cannot afford to ignore certain backgrounds when
it comes to finding the best talent and one area that seems to
feature is the case of people with a military background.
The fact that financial services such as wealth management might
be a destination for former military personnel arose recently
when Barclays issued
a study showing how female ex-Forces personnel faced a
tougher time getting into the industry than was the case with
men. That study highlighted a “gender gap” issue in the
workforce. What it also did, however, was remind the journalists
at this publication, who regularly receive reports about managers
moving around the sector, of how many of them have an Army, Navy
or Air Force background.
In some parts of the world, such as in Singapore, Israel and
Switzerland, military service is compulsory, so having time in
uniform on a resumé if you are from those places is part of the
deal. In the UK, the size of the UK armed forces, membership of
which is still voluntary, has been cut since the Cold War
ended. As at 2016, 0.4 per cent of the UK labour workforce was in
the military, below a global average share of 0.8 per cent. Both
the UK and global shares have been falling since the 1990s (data
from the World Bank).
When this publication solicited readers with military experience
and who are now in private banking, asset management and wealth
advisory to come forward, the response was considerable, and
suggests that the forces – particularly, it seems, the Army – are
disproportionately represented in the industry. So what’s the
appeal for employers and employees?
“Good soldiers are essentially problem-solvers. They have the
ability to stay calm when others are losing their heads. They can
assess a complex situation, understand it in detail, design
options, make decisions and then follow through in a disciplined
fashion. That is what I do now for Schillings’ clients. Our
clients have built a good name over many years and don’t
want to lose it in five minutes. They want a sound plan at
reasonable cost which will solve their problem; not make it
worse. That sounds like what a politician wants from a military
campaign!” Tim Robinson, partner at Schillings, the law firm,
told this publication.
In Robinson’s case, he graduated from Sandhurst, the Army
college, in 1991 and left the Army as a major general in 2016,
having served in Iraq, Northern Ireland and Bosnia before ending
as a chief of staff of the Field Army, which is the grouping of
the British Army’s fighting forces. He commanded an armoured
brigade and spent time at the Ministry of Defence.
Robinson’s record is particularly distinguished, but what’s clear
is that all along the line, people with different military skills
have found a home in wealth management because it fits certain
requirements, including a problem-solving, client-service focus.
Another example is that of Nick O’Sullivan MBE,
representative of St James’s
Place, the UK-listed wealth management group. He joined the
Royal Marines in 2005, and undertook two tours in
Afghanistan, moving in a number of roles before moving into the
civilian world.
“To me, wealth management seemed like a new way I could help
people and make a difference (the same motives that led me to
join the Royal Marines), but also one in which I could have more
control and achieve a better balance for my family, which were my
motives for seeking a change,” O’Sullivan said.
These days, it is not unusual to find executive search persons in
the wealth management space, for example, such as Tim
Gibson-Tullberg, of Private Wealth Search; he is based in
Switzerland and was formerly in the British Army. Another
headhunter is Mark Somers, of the Somers
Partnership. Somers was a Captain in the Royal Scots Dragoon
Guards from 1991-1998. Meanwhile, in the case of one wealth
management and merchant banking house by the name of Salamanca Group,
some of its founders, being ex-Army, chose the name because it
was the scene of a great Spanish battle won in the city of
Salamanca by the British during the time of Napoleon Bonaparte.
(It is unclear whether this fact is pointed out to any
potentially French clients.)
Learning from military life
This trend also runs alongside enthusiasm from business managers
to tap into insights about leadership and a winning mentality
from ex-military people. In the US, for example, former US Navy
SEAL members Jocko Willink and Leif Babin, who served in Iraq,
shared their lessons about leadership in a New York Times #1
Bestseller, Extreme Ownership, and founded a business,
Echelon Front, that works with companies and other organizations
to inculcate a winning mentality. Stanley McChrystal, one of the
most senior US military figures of the Second Gulf War campaign,
regularly talks about leadership and, like several others, is a
regular on the TED Talk circuit; he is also the author of several
books, such as Team of Teams. In the UK, a recent
example is that of Ant Middleton, whose book First Man In:
Leading From The Front, is a bestseller on Amazon.
(Middleton recently also appeared in a Channel Four
series showing what recruitment into the Special Air Service is
like.)
In some countries, the military connections with business are
sometimes even more explicitly made. In Start-up Nation: The
Story of Israel's Economic Miracle, the authors Dan Senor
and Saul Singer notice how the bond shared by all Israeli adults
of serving in the IDF means everyone has a ready-made network to
plug into. In May 2014 The Harvard Business Review had
an article identifying the IDF as a central force driving
entrepreneurship in Israel.
There is also a “levelling” aspect to military training in
jurisdictions such as Singapore and Switzerland, where even the
most high-ranking wealth managers (if they are citizens of those
places), must get out of their civilian lives to spend time
serving in the field.
Oren Kaplan, who is co-founder of SharingAlpha, the
“professional fund buyers’ community, joined the IDF when he was
18, serving through to his 40s in the reserves.
“I learned early on that planning and practice are essential. In
the army the price for failure is human lives and in business
it's money. I'm not a great believer in luck. I believe that
lucky people worked hard to improve their chances,” he told this
publication. And Kaplan has this observation on what former
military personnel can bring to wealth management: “They
shouldn't fear the challenge although the military training
doesn't involve financial issues it does emphasize integrity and
trust which are at the core of the wealth management space.”
Of course, as the Barclays study showed, there remain some issues
to overcome. A number of firms make a point of connecting with
those from the services. Schroders, the UK-listed investment firm
and private bank, has an armed forces programme that is designed
to help service leavers build a career at the firm. St James’s
Place, as mentioned above, makes a point of reaching out to the
ex-military. Banks helping military personnel transition include
Barclays, with its AFTER programme. (In the US, banks such as
Morgan Stanley and Citigroup have various schemes.)
The benefits
There seems little doubt that time spent in the forces has proven
valuable to those now working in the wealth sector.
“When these organisations hire military people – so long as they
have been discerning and looked behind the image – they should
get someone who is honest, well-organised, resourceful and who
will go the extra mile. Their ex-military employees will pick up
the local skills quickly, so don’t worry about lack of direct
experience. They’ll have non-military people like that too of
course. But as a concentrated pool of talent, people coming out
of the armed forces are a pretty potent force, ready for you to
use creatively,” Schillings’ Robinson said.
“The battlefield is full of lessons for the boardroom and vice
versa. Understand what strategy actually means: it’s the
harmonising of ends, ways and means to achieve a desired outcome.
Never forget culture. An organisation lives or dies by its
culture. And its values. Be authentic: on the battlefield,
soldiers smell bullshit instantly. For Schillings clients – and
the C suite generally – it will be their employees…and the media.
Communicate clearly and honestly: there’s so much obfuscation
around. Do the right thing, not necessarily the easy thing.
Military and commercial success is nine tenth’s grind and hard
work and one tenth genius. Finally, think to the finish and plan
ahead: remember that ‘a person who’s surprised is half beaten’,”
he said.
Making the transition has its challenges, so what did St James’s
Place's O’Sullivan make of it?
“When looking to leave the military and start a new career, I
realised that not only myself but most people I knew were
financially uninformed. I simply knew my salary paid
the bills with a bit left over and that my pension was apparently
‘good’ (not that I knew what questions to ask to ascertain what
‘good’ looked like). I realised I should know a lot more,
and that if I should know more, then others were likely to need
to as well,” he said.
“I then started to realise that I could have made a significant
difference to my family’s circumstances had I known more.
The need for financial advice was clear to me, as was the
potential positive impact it could make to people willing to take
it," he said.
Asked to advise those thinking of making the switch, O’Sullivan
had this to say: “Firstly, make sure the decision is a joint one
with your family. Secondly, have the courage to deliver the
change – you have an immensely valuable and relevant skill set.
Thirdly, don’t be afraid to ask for help. There will be people
around you, friends and family or indeed professional service
people that want to help. For many, including myself, it is what
drives them.”
Finally, Robinson reflected on the most difficult aspect of
leaving the Army: “I wasn’t a general anymore, no one laughed at
my jokes and I had to make my own coffee.”