Japan-Focused Asset Management House Rebranded By Owner Julius Baer

Tom Burroughes, Group Editor, London, 21 January 2016


An asset management firm, in which the Swiss bank has a 60 per cent ownership stake, has been rebranded with the Julius Baer name.

An investment house which is majority-owned by Switzerland’s Julius Baer has been given a makeover. TFM Asset Management is now known as Julius Baer Wealth Management.

Headquartered in Erlenbach near Zurich and with a branch in Tokyo, JBWM is a Switzerland- and Japan-registered independent asset management company, in which Julius Baer Group has held a 60 per cent equity participation since 2013. The company holds investment management and investment advisory licences, both registered with the Japanese Financial Services Agency. It concentrates predominantly on investment management services that are tailored to the specific needs of Japanese high net worth individuals.

“With the adoption of the group’s internationally renowned name and branding by JBWM, Julius Baer reconfirms its strong commitment to the Japanese market and its clients. Our Japan business has experienced significant growth in recent years and continues to offer promising business opportunities,” said Dr Wolfgang Humbert-Droz, chairman of JBWM.


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