London-headquartered Collins Stewart Wealth Management has inked a further exclusive two-year deal for the external branding of all 11 airside departures and arrivals gates at Jersey Airport.

This, the largest sponsorship arrangement secured by the airport, is intended to reflect its growing commercial drive and determination to invest in new route networks and improved services, the firm said in a statement.

Wealth managers understand that putting up their brands in airports frequented by wealth managers makes a good impression. HSBC, for example, has its logo prominently displayed at places such as Zurich Airport, as GoldFinger noticed during a recent business trip to the Swiss city.

Grahame Lovett, chief executive of CSWM's offshore business, said: "This deal helps us cement our position in the Channel Islands and gives more prominence to the island's financial services industry to our international visitors."