As the jurisdiction prepares for the UK's departure from the bloc, it has appointed a permanent London representative to push its case to the financial community.

Guernsey Finance, a promotional agency for the island, has appointed a new London representative as the jurisdiction prepares for when the UK leaves the European Union.

The body has appointed a 25-year financial industry figure, Adrian Norman. He will be permanently based in London. Born in Guernsey, he has worked across funds, private wealth and banking at firms such as Credit Suisse, Northern Trust, Carey Group, Ogier and Odey Wealth. His role at Odey took him to London in 2014, where he was head of operations with Odey Asset Management. 

“Our longer-term future is founded upon our uniquely symbiotic relationship with the City as a major capital provider and a conduit to other economies,” Guernsey Finance chief executive Dominic Wheatley said.

As the offshore financial centre adjusts to the reality of Brexit, jurisdictions such as Guernsey, its neighbour Jersey and other IFCs such as the Isle of Man, Cayman Islands, BVI and Gibraltar are having to craft how they project themselves. Guernsey is a UK Crown Dependency, outside the European Union but accesses EU markets in a number of routes.

Like a number of its peers, Guernsey Finance has offices abroad as part of its commercial outreach. The organisation already has representation in China, Hong Kong and Dubai.