Company Profiles
INTERVIEW: It's All About Getting Details Right - UK's Fairstone On Its Acquisition Strategy

This publication recently interviewed an "aggregator" firm in the UK, which is busy pulling together groups of IFA firms in a changed UK wealth management landscape.
One of the most noticeable trends in the UK wealth management
industry in recent years has been that of IFA "aggregators"
snaffling up advisory businesses into networks, tapping into
demand from independents to help with increasingly costly
operations as compliance burdens have shot up. Firms in the UK
that have been on the acquisition, or network-building trail,
have included Succession Group, Focus Financial, and
Bellpenny.
Another player in this field is Fairstone Group,
headquartered in Newcastle in the UK's North East. With offices
in London and Bristol and with a network of 265 advisors, it has
risen rapidly from its launch in 2008, benefiting along the way
from external capital injections. And although there have been
some twists and turns in how it goes about acquiring firms, it is
still very much on the hunt for suitable businesses, chief
executive Lee Hartley told this publication recently.
Hartley spoke just a few days before the business announced it
was to acquire
Hase Osborne Asset Management, a Buckinghamshire-based
financial planning and wealth management firm. That deal brings
revenue of £1.5 million ($1.9 million) to Fairstone and funds
under management of around £165 million. Hase Osborne advises
around 530 clients. This follows Fairstone’s acquisition of a
minority stake in McParland and Partners in June. In May, the
group agreed to acquire Northern Ireland-based First Financial
Management.
The metrics involved fit with what Hartley said is the Fairstone
approach: a turnover range of £1.25 million to £1.75 million, and
an age profile of the managers of around 47, about 11
years younger than the average age of most IFAs selling up.
And that is a deliberate policy, Hartley said, because his
business wants to buy firms where there is still ambition to
grow, rather than a desire to retire.
"We are looking for general, holistic wealth advisors," Hartley
said. Fairstone looks to ink about eight to 12 acquisitions a
year.
At the core of the approach, he said, is that at the outset of a
proposed acquisition, the integration of a firm starts early
on in the process, rather than after money has changed hands and
clients have been brought on board. This avoids the problem
of disgruntled clients and advisors leaving as soon as an M&A
deal has been signed because of disruption. Instead, working on
integration early in the process mitigates these kind of
problems.
Asked if there is a problem in the industry with clients meriting
barely an afterthought in M&A deals, Hartley said: "It is
highly disrespectful to clients. Disruption for no benefit is
also very bad for acquisitions."
He added: "We work in a strange industry in some ways because our
two main assets have legs: advisors and their clients!"
Fairstone's approach to integrating acquired businesses bears
fruit, he said. In recent years, improvements to the
operating models of firms has led to 17 per cent year-on-year
gains in business turnover, according to Hartley.
There are perhaps morals to be drawn by the largest wealth
management shops. The sector is littered with examples of firms
that have expanded via M&A, in some cases leading to
defections of staff and clients, producing relatively high
attrition rates. M&A continues to be a broad feature of the
sector as firms hunt for efficiencies and scale, while others
spin off sub-scale or overly
challenging businesses.
As for future targets, Hartley said his firm is particularly keen
on chartered financial planners, and is now the largest CFP
business in the country. Training and talent management is also
an important priority for Fairstone, he said, referring to the
work it does with Northumbria University in its native North
East. There is a steady intake into Fairstone of graduates from
the university's business school, and this is proving a
successful pipeline of young talent, he added.