The UK provider of wealth management, financial planning and corporate benefit solutions has made a non-executive appointment.

Ascot Lloyd, the independent financial advisor firm, has appointed Patrick Muir as non-executive director.

Muir, who has over 20 years’ financial services marketing experience, serves on the board of the National Counties Building Society, and holds director roles at Global Ethics Financial Services and Agency Mobile London. He also leads his own marketing consultancy, advising on a range of financial and professional services strategic projects.

His previous roles include chief marketing officer for Citi UK consumer and Egg banking. He has also worked as marketing director at Octopus Investments and head of marketing at Morgan Stanley consumer banking.

“We welcome Patrick’s specialist expertise at a time when our business is undergoing a period of significant growth. His strategic direction will be invaluable as we continue to enhance the quality of our offering and client service nationwide,” said Ascot Lloyd's chief executive, Richard Dunbabin.

Wokingham-headquartered Ascot Lloyd manages £2.2 billion ($3.1 billion) on behalf of its clients, which range from the high net worth individuals to those with smaller portfolios. Last month, Iain Balchin from UK wealth manager St James’s Place joined the firm as chief financial officer.