Strategy
HNWs Reveal Bad Taste in Male Footwear
When it comes to good quality well made men’s shoes GoldFinger
prides himself on knowing a thing or two so it came as a bit of a
surprise to see a list of 17 of “the most prestigious men's
luxury shoe brands” which contained only two names he recognised
as belonging to a shoe maker.
On the list, rated by high net worth Americans and compiled by
the Luxury Institute, were handbag makers Louis Vuitton, Prada,
Tod's and Cole Haan, along with Italian tailor Ermenegildo Zegna
and his compatriots Dolce & Gabbana and Armani.
GoldFinger’s own favourite, Church (classic understatement that
last for generations and not a handbag in sight) made the cut as
did the Swiss icon Bally.
But where were other giants of classic men’s footwear? No
Barkers, no Cheaney and worst of all, no Lobb the St James’s
based purveyor of hand-made shoes to the gentry and visitors to
London from across the pond. Patrick Cox and Oliver Sweeney, much
admired designers of high quality fashion footwear, were
similarly absent.
According to the respondents to the survey, Ferragamo was the
highest rated of the brands. Apparently, "Ferragamo consists of
quality, fit and finish, materials, assembly, comfort and style.
No effort is compromised in terms of satisfying the
consumer."
A casual glance at the company’s website reveals that this brand,
too, specialises in (wait for it) handbags and perfume. Men’s
shoes listed include a “lace-up derby shoe in cherry or white
patent” and a natty design featuring a lizard. Enough said.