BNY Mellon Investment Management has recruited a head of private bank and registered investment advisor distribution in the person of Joseph Moran. Moran previously worked at Oppenheimer.

BNY Mellon Investment Management has recruited a head of private bank and registered investment advisor distribution in the shape of Joseph Moran.

Moran fills a newly-created role at the firm and will be responsible for distributing Dreyfus mutual funds and other BNY Mellon financial services in North America.

He reports to Kim Mustin, BNY Mellon Investment Management's head of North American distribution, who joined the firm in April.

"While this is not a new channel for us, it is an important market given its growth trajectory and our product and servicing offerings," Mustin said.

Mustin added that the move highlights the firm's intention to be more "visible and engage more fully" with the private banking and RIA segments.

"It also will focus our future product development and service offerings for this audience," she said.

A 20-year financial services distribution expert, Moran previously worked at Oppenheimer, where he headed wealth management distribution since 2010.

Moran has spent most of his career at DWS Investments / Deutsche Asset Management in sales management leadership positions. He started his career as a financial advisor with Metropolitan Life.