The new private investment office has been created to "reimagine" the concept of this business model, its creator says.

A private investment office in London’s Mayfair that targets a range of sectors, ASV Private Office, has been launched.

Founded by its principal, Simon Vumbaca (pictured), the organisation has been created to “reimagine the private investment model,” according to a statement from the group.

Vumbaca, formerly a dual-qualified lawyer - he was a managing partner at ASV Law and sold that firm in 2020 – he has also been a figure in the world of sports, entertainment and corporate M&A deals for the past 30 years. He is a board member of Sunderland, the UK football club, and has been a trustee and executive committee member of the British Basketball League, according to his public profile. He was also involved in Formula 1’s deals with Bahrain and the Kingdom of Saudi Arabia. 

ASV targets “sustainable growth” with a particular focus on the sports, entertainment, infrastructure, energy, technology and healthcare sectors, it said. 

In its launch release, ASV Private Office said that in 2019 Vumbaca “died for 27 seconds,” an experience that gave him a chance to reassess his life and business career.

“The ASVPO model is to lead a carefully constructed group of aligned interested parties and expert collaborators to set and to execute a sophisticated value creation strategy,” the statement from the organisation said.