Strategy
Schroders Partners With Citigroup For DFM Offering

The alliance is the kind of partnership that Schroders is building in the UK and internationally. The discretionary solution will be delivered by Cazenove Capital, part of the Schroders group.
  UK-listed Schroders
  and US bank Citigroup have formed a
  strategic partnership to launch a discretionary fund management
  service for Citigold aimed at the US bank’s mass affluent clients
  across the UK and select international markets. 
  
  The discretionary solution will be delivered by Cazenove Capital,
  Schroders’ UK provider of wealth management services.
  
  Citigroup’s clients can tap into a choice of sterling, euro and
  US dollar currencies. The service is now available to all
  Citigold clients. Citigroup’s relationship managers will assess
  individual client risk profiles and financial goals and Cazenove
  Capital will be responsible for setting an appropriate asset
  allocation strategy to create portfolios that match their
  individual needs.
  
  These are busy times for Schroders – in 2018 it formed a wealth
  management joint venture with UK-listed Lloyds Banking Group. In
  2020 Schroders bought Sandaire, the London-based multi-family
  office; and it bought Cazenove in 2013. In September 2019 it
  entered a strategic agreement with Bank of Communications, the
  mainland Chinese bank. That pact covered client services and
  solutions including distribution, management and development of
  products in asset and wealth management. In February 2019
  Schroders bought Singapore-based independent asset manager
  Thirdrock.
  
  “The combination of Citi’s excellent client service and
  Cazenove’s DFM service will provide clients with a compelling
  wealth management solution,” Alexander Ross-Parkinson, strategic
  partnerships director, Schroders said.