Technology
Digital Digest: The Latest Tech News - InvestCloud

The latest news about technology products and services relevant for wealth managers around the world.
InvestCloud
InvestCloud, a
platform to develop financial digital solutions, has released a
customer relationship management system, called Open CRM.
Open CRM was created specifically for use in the investment
management industry. The company also announced its Integrated
CRM, designed to overlay a client’s existing systems while
drawing on the capabilities of the full version.
InvestCloud said the new approach is necessary because, in the
past, CRM systems took a big bite out of a firm’s IT budget but
only offered a limited one-size-fits-all approach.
“Open CRM goes beyond simple sales pipeline management to offer
comprehensive relationship management features. Open CRM enables
clients or advisors to enter information directly during
onboarding or financial planning processes, and provides
automation around the entire client relationship management
lifecycle,” InvestCloud said.
“Legacy CRM systems are often the most expensive item on the IT
budget. Our solutions have been designed from the ground up to
work specifically with financial advisors and asset managers at
any sized firm - tailored to provide a great experience and offer
valuable insights. It’s a CRM for the 21st century investment
business,” John Wise, co-founder, CEO and chairman at
InvestCloud, said.
Based in Los Angeles with offices in New York, Carlsbad and
London, InvestCloud supports more than $2 trillion in assets
across 700-plus clients – from banks, wealth managers,
institutional investors and institutional asset managers to
family offices, asset services companies and financial
platforms.