The Wall Street firm made two senior hires for Florida and Latin America within its PWM operation.

Goldman Sach's private wealth management arm named its region head for Florida and Latin America, while also unveiling another senior hire in the PWM business.

Rob Barlick will be the region head of PWM in Florida and Latin America, while Greg Ferrero will move to the role of private wealth advisor from region head of private wealth management in Miami and West Palm Beach.

Barlick joined Goldman Sachs in 2000 and joined PWM in Miami in 2004 where he created and led a private wealth management team. Barlick has been a member of the PWM Advisors Council since 2015 and was promoted to managing director in 2017. Barlick earned an MBA from Harvard Business School and a BA in history from Trinity College. He is a trustee and treasurer of the Adrienne Arsht Center for the Performing Arts Foundation and a lifetime member of the Council on Foreign Relations.

Greg Ferrero joined Goldman Sachs in 1990 and has nearly three decades of experience in PWM. He spent 17 years as a private wealth advisor in the New York region before becoming the region head in Florida in 2007. Like Barlick, Ferrero earned an MBA from Harvard Business School. He has a BS in chemical engineering from Columbia University and a BS in Chemistry from St Lawrence University.