The appointee stepped down from Julius Baer's board in 2012.

Swiss crypto-currency fund house CryptoFinance has brought over private banking luminary Raymond Baer, former president of Julius Baer Group, to join its board of directors. 

Baer is a big name in private banking. He spent nine years as chairman of Julius Baer, before stepping down in 2012 to remain as honorary chairman and a shareholder. He also held roles at the Swiss Bankers Association and the Swiss Stock Exchange. 

In his new role, he will lend his prestigious family name to the burgeoning crypto-currency market in Switzerland. Bitcoin is the most well-know crypto-currency. 

“The theme of the cryptography is not of a short-term nature,” Mr Baer said in a translated statement. “There are important standards to be set and seriousness professionalism.”

Also joining CryptoFinance's board of directors is Pascal Forster, former managing director of Kienbaum, the executive search company.