This deal is just one of many between sports teams and financial institutions.
Wealth management firm Brown Shipley has signed an enhanced and extended two-year sponsorship deal with Lancashire County Cricket Club to become its official wealth management partner.
The firm has sponsored the club since 2013 and has now extended its deal until at least 2018, Brown Shipley said in a statement.
The new partnership has seen the creation of the Brown Shipley Club Suite, which used to be the old home dressing room at Emirates Old Trafford, home of Lancashire County.
Brown Shipley will also benefit from pitch facing perimeter boarding at Emirates Old Trafford for all international and domestic fixtures as well as branding in the suite which can be used for small meetings, private dinners, events and matchday hospitality.
Lancashire County Cricket Club and Brown Shipley will also be hosting a number of Manchester-based events for North West businesses in the UK.
“This is an exciting time for Lancashire County Cricket Club and I am thrilled that Brown Shipley will be part of an action-packed calendar of events at Emirates Old Trafford this summer and next,” said Ian Sackfield, chief executive at Brown Shipley. “As a business with a strong heritage and commitment to Manchester and the North West, I am also pleased to continue our partnership with one of the region’s pre-eminent sporting teams.”
Deals between sports clubs and firms in the financial sector have been prominent over the past few weeks, as this publication reported in June about a partnership deal between multi-asset brokerage firm Blackwell Global and English Premier League football club Everton.