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New Art Investment Platform Turns To Blockchain To Revolutionise Industry
The firm launching the platform is running a crowdfunding campaign to raise capital.
Art investors, collectors and owners will later this year be able
trade shares in fine art through a new platform powered by
blockchain technology.
Maecenas says it is
looking to shake up the $56 billion industry with its new
platform that matches art owners with investors, while the
blockchain technology underpinning transactions will create a
fairer and more open market, reduce costs and increase
transparency.
Distributed ledger technology, or blockchain technology, is a
virtual distributed ledger of transactions shared peer-to-peer
that can record ownership across a public network of computers
rendered tamper-proof by advanced cryptography. It is already
known as the platform underpinning the controversial digital
currency bitcoin. The technology is seen as having uses that go
far beyond financial transactions to areas including transfer of
legal agreements, for example.
The technology is causing a stir within the financial services
sector as its supporters believe it could reduce hidden expenses
in the financial system by ousting inefficiencies across areas
such as payments, syndicated loans and equity clearing.
The platform will allow investors to purchase a fractional share
of listed art. They will be charged a 2 per cent fee per
transaction while owners will pay 6 per cent of the listed price
– a stark contrast to auction house fees that often reach 30 per
cent.
The platform is targeting sophisticated investors looking to
diversify their portfolios with art investments. Investors will
be required to pay at least $5,000 to part-own a piece of listed
art and pay an initial deposit of $50,000 to open an account on
the platform.
Maecenas is currently running a crowdfunding campaign on Seedrs
to raise additional capital for its platform's launch. The firm
has a minimum target of £400,000 ($515,429) and is offering 12.4
per cent equity.
It has already received £200,000 from a Swiss venture capitalist.
It is set to be rolled out in August, Maecenas said in an emailed
statement to this publication.
“This is an industry which has been tainted by a history of
fraud, money laundering and obscure practices,” said Maecenas
co-found and chief executive Marcelo Casil. “We want to
democratise the fine art market by guaranteeing transparency and
fairness. We will offer the most competitive fees in the market,
giving every investor the chance to own a share of a
masterpiece”.