People Moves

Citigroup Names Chief Brand Officer

Harriet Davies 18 March 2011

Citigroup Names Chief Brand Officer

Citigroup has appointed Dermot Boden as its chief brand officer, responsible for the company brand across all of its businesses, including wealth management.

In his new role Boden is responsible for ensuring Citi’s brand is consistent and effective throughout the group, and for leading strategy in this area.

Boden latterly worked at LG Electronics, where he was global chief marketing officer. Prior to that he worked in business and marketing roles at Pfizer and Johnson & Johnson in Europe, Asia and the US.

In related news, last month Citigroup named Venu Krishnamurthy as the head of its high net worth and affluent businesses, replacing Deborah Doyle McWhinney, who left recently. Prior to the appointment, Krishnamurthy was the global lead finance officer at Citi’s private bank.

Register for WealthBriefing today

Gain access to regular and exclusive research on the global wealth management sector along with the opportunity to attend industry events such as exclusive invites to Breakfast Briefings and Summits in the major wealth management centres and industry leading awards programmes