Wye Financial & Trust, the US investment advisory services firm, has named Ronald Flohr as assistant vice president of wealth management, based in Easton, MD.

Flohr previously served as vice president and relationship manager at PNC Bank. Prior to that, he was a financial advisor at Bayside Insurance Associates, Daniels Insurance and Chesapeake Financial Group. In his new role, he will be working in the trust and wealth management division as a trust and business development officer. 

Wye Financial, a division of Shore Bancshares, provides financial and retirement planning, tax and estate planning and asset management services.