Strategy
WRISE Continues Middle East Expansion

The Singapore-headquartered group has, like a number of its peers, set up shop in the Middle East to capture its rising wealth opportunities.
Asia’s WRISE
Group has allied with The Continental Group, an insurance
intermediary and financial services house in the Middle East. The
pact is designed to advance WRISE’s expansion in jurisdictions
such as the United Arab Emirates.
The alliance mixes WRISE's proprietary digital wealth
infrastructure, global product capabilities, and institutional
investment access with The Continental Group’s insurance and risk
advisory expertise. The latter firm has operations in the Middle
East, Europe and Asia.
“The Middle East, and the UAE in particular, is emerging as a
pivotal hub for global wealth flows,” Derrick Tan, group
executive chairman of WRISE Group, said.
“This alliance reinforces WRISE’s role as a bridge between Asian
capital, Middle Eastern wealth and global opportunities, and
reflects our belief that the future of private banking lies in
serving historically underserved clients through transparent,
highly personalised and integrated wealth solutions that protect
and grow wealth across generations,” Tan said.
This news service has interviewed Tan about the wider strategy of the group.
Having set up a Dubai subsidiary in early 2024, WRISE has joined a trend of wealth managers making a home in the Middle East region. WRISE has hubs in Singapore, Dubai, Hong Kong, Shanghai, Shenzhen and Tokyo. See more about the firm here. We have also examined how this firm fits into the external asset management story of Asia.