Strategy
WHK Horwath Announces Name Change To Reflect International Status
Australian accounting and wealth management firm
WHK Horwath has announced its name change to
Crowe Horwath to reflect its international status.
The name change reflects membership of the 141-member Crowe
Horwath international network, one of the top 10 global
accounting networks, the company said in a statement. It also
reflects the firm's positioning as a larger accounting services
and wealth management business offering small to medium
enterprises specialised teams for audit, tax, and corporate
advisory, and private clients advice on personal taxation and
wealth management.
"This change will clearly align us with the Crowe Horwath
International network but will not impact our clients'
relationship with us, the fees they pay, or our focus on meeting
the needs of individuals and small to medium business clients,"
Darren OBrien, chief executive of WHK Horwath's Sydney
office, said.
WHK Horwath has over 3,000 professionals working in 120 offices
in Australia and New Zealand. Crowe Horwath International
encompasses 141 independent accounting and advisory firms with
nearly 590 offices and 28,000 professionals in over 100
countries.