Do-it-yourself overlay technology provider to feature new boutique manager. Adhesion Technologies' WealthADV portfolio accounting, overlay and trade-execution platform now features money-management models from Blue Rockefeller, Philadelphia-based registered investment advisory (RIA) and asset manager.

"One component of the WealthADV overlay management value proposition is access to exceptional, boutique' money managers, like Blue Rockefeller, to which independent advisors do not typically have access through the traditional managed account platforms," says Adhesion Technologies' CEO Michael Stier. "With this expanded relationship we continue to grow the capability of wealth advisors to deliver personalized and cost effective investment management services to their clients."

Distribution

Aimed primarily at independent RIAs, Adhesion's WealthADV platform incorporates third-party investments, portfolio accounting, overlay management, trading and client reporting.

Overlay management is the process of reconciling redundant holdings across sub-accounts, aligning trading activity, managing cash flow and enhancing the overall tax efficiency of portfolios.

Blue Rockerfeller's signature style is an equity play for investors who want broad-capitalization exposure to the bank and thrift sector. It also offers large-, medium- and small-cap core strategies, a "reasonable-price" growth strategy and a "balanced" approach to equity and fixed income.

Cassandra Toroian, Blue Rockefeller's founder and CIO, says linking her firm's asset-management models to WealthADV's overlay program is "a very effective way to increase our distribution to other investment advisors." She adds that WealthADV makes it easy "for any investment advisor, as an overlay manager, to integrate our financial services sector expertise into their overall investment objectives for clients."

Toroian might know. As an RIA, Blue Rockefeller was using WealthADV to run client accounts before it became an investment-model provider to the platform.

Blue Rockerfeller manages about $65 million across about 100 accounts, according to its most recent ADV filing with the Securities and Exchange Commission. More than half of its clients are investment companies. High-net-worth individuals, other private investors and banks each account for at least 11% of its client base in terms of absolute numbers. -FWR

.