A new searchable database of more than seven million high net worth individuals has been released.

Prospect Generator, developed by WealthEngine – the provider of prospect research and analytics to financial services firms – gives insight into HNW individuals’ real estate holdings, stock transactions, income, business associations, board affiliations, boat and/or airplane ownership, charitable interests and philanthropy, and political contributions.

Prospect Generator offers a total of 15 million wealth-related records which form the basis of a prospect's asset profile, the firm said in a statement. It said that Prospect Generator will help wealth and asset managers to cultivate deeper relationships with clients and prospects.

"With the introduction of Prospect Generator, financial services firms will now have access to a one-of-a-kind, turnkey prospecting tool that can have a direct impact on their ability to increase assets under management," said Tony Glowacki, chief executive of WealthEngine.

WealthEngine – headquartered in Bethesda, Maryland – has 2000 clients. They can search 30 databases to identify HNW clients and prospects, then use WealthEngine analytical tools to focus their marketing efforts and strategically reach those prospects that meet their investment criteria.

A "circle of friends" feature reveals the business associates and social networks of those individuals, helping asset managers connect to new prospects through existing client relationships.

Prospect Generator is the largest wealth database on the market, the firm said in its statement.