WE FAMILY OFFICES">WE Family Offices, the global advisory firm for ultra high net worth families, has made senior hires in Miami and opened a new office in Manhattan, New York.

Bruce Arella has joined as a partner and head of real estate investing, responsible for serving US-based clients from the new Manhattan office. He has also joined the firm’s investment and implementation committees.

Meanwhile, Joseph Kellogg and Elaine King have stepped into the Miami, Florida, office.

Kellogg is the firm’s wealth planning executive, working with clients and their external tax and estate planning professionals, while King is director of family education and governance.

Bruce was latterly president of the New York office at GenSpring Family Offices. Prior to GenSpring, he served as managing director and director of manager research at Orion Capital Management, a multi-strategy fund of funds.

Kellogg previously provided wealth planning services for international private clients of UBS AG (Miami) and of HSBC Private Bank (Miami). In 2002, he opened and managed the Miami representative office for the Amicorp Group, providing corporate and fiduciary structures to corporate and private clients. Between 1997 and 2002, he worked with the Citco Group of companies, based in Curacao, Netherlands Antilles, and later in the British Virgin Islands.

King was formerly vice president of Bessemer Trust’s $75 billion family office group, having previously served as managing director of LFG; director of Gibraltar Private Bank & Trust's wealth and well-being planning institute; investment manager of the Royal Bank of Scotland's Coutts Latin America division; and investment manager of Citigroup’s $13 billion advisory service group.

WE Family Offices, which now has over $2 billion in assets under management, was founded in January 2013 by managing partners Maria Elena Lagomasino, Santiago Ulloa and Michael Zeuner.