US Bank Wealth Management has appointed Leela Rao as director of business strategy for the Private Client Reserve, which serves high net worth individuals, families and foundations.

Rao will design and implement business strategies that will contribute to client acquisition, client retention and business growth, US Bank said. She will also build relationships across the firm to help deliver PCR services to wealthy clients, it added. 

Rao was formerly senior vice president and practice leader for Think2Perform, an organizational management and business consulting firm. She also worked with HNW and institutional clients at 1031 & TIC Investments, which specialized in alternative investments.