Affiliated Managers Group, a Boston-based asset management company, has appointed Gordon Hogarth as managing director in charge of European distribution at its London office. In this newly created role, Mr Hogarth will lead the company’s multi-affiliate distribution platform while catering to existing clients in Europe.

Mr Hogarth's appointment follows the opening of AMG's London office in February and its appointment of David Waite to lead AMG's Middle East effort. AMG launched this initiative to meet the demand in Europe for specialised boutique managers, a spokesperson told WealthBriefing.  

The group’s global distribution platform has offices in Sydney, serving institutional investors in Australia and New Zealand. It also operates in London, serving investors in the Middle East and now in Europe.

The European distribution platform shares the same operational structure as the prior initiatives, with the company and its affiliates cooperatively sharing the costs.  

In addition, this platform leverages the physical infrastructure AMG built for its Middle East marketing initiative.  AMG’s affiliates currently manage approximately $70 billion in assets for non-US clients in more than 25 countries including Canada, Australia, the Netherlands, Luxembourg, Singapore, the UK, Japan, Germany, United Arab Emirates and Brazil.

Mr Hogarth was previously head of European sales and marketing for Northern Trust Global Investments and also held senior marketing and client services roles at Gartmore Investment Management and Fleming Investment Management.  

The group has approximately $219 billion in assets at 30 September 2008 (pro forma for pending investments).

AMG’s strategy is to generate growth through the internal growth of its existing affiliates, as well as through investments in new affiliates.

Through AMG’s partnership approach, individual members of each affiliate’s management team retain or receive significant direct equity ownership in their firm while maintaining operating autonomy.

The firm provides centralised assistance to its affiliates in strategic matters, marketing, distribution, product development and operations.