The East Coast-headquartered insurance brokerage working in fields including wealth management has change its organisational structure and rebranded.

National Financial Partners, a New York-headquartered insurance broker, consultant and provider of wealth management services, has rejigged its organisational structure and rebranded as NFP Corp.

The firm has integrated the services previously provided through its corporate client group, individual client group and advisor services group, creating two streamlined segments: insurance brokerage and consulting, and advisor services.

The firm's insurance brokerage and consultancy arm will provide a range of services, including wealth management solutions, retirement and individual insurance, while its advisory business will offer independent financial advisors integrated technology, subject matter expertise and other customised services.

“The new corporate structure is consistent with our evolution to a more coordinated service model that underscores our strong personal commitment to each of our clients. These changes will further clarify to our employees, clients and prospects who we are, what we offer and how our diverse offerings combine to form a single, powerful suite of resources,” said NFP chief executive and chairman, Douglas Hammond, in a statement.

Last year, NFP completed 22 acquisitions and rebranded 55 previously acquired companies under the new NFP name.