Ascentric, the UK-based wrap platform, has appointed Rob Baillie to the newly-created position of head of technical sales.  

Baillie joins from Skandia where he was head of field-based technical specialists. Prior to this he worked in several marketing and technical-related roles for Legal & General, Zurich IFA Group, Prudential and Sun Life.

In his new role Baillie reports to sales and marketing director Richard Goodall. He will be responsible for expanding the platform’s technical support to IFAs and developing its product partner engagement.

The firm noted that the new role has emerged out of advisor demand for additional support in the development of their wrap propositions. 

"This role will give us greater scope to engage more fully with advisors in terms of their product requirements,” said Goodall.

Last month Ascentric launched its own “driving test”, a new training service for financial advisors as well as re-launching its website.