Market Research
UK Large-Scale Philanthropy Hits New Highs; Donor Numbers Double - Coutts Report

The multinational report tracked a total of 2,197 donations of at least $1 million, totalling $56 billion.
Charitable donations of more than £1 million ($1.2 million) have
reached the highest level since 2008 while the number of
donations has almost doubled since 2006, signalling a lower
average contribution per donor, according to a new report
published by Coutts.
The Royal Bank of Scotland-owned private bank's Million Pound
Donors Report revealed that £1.83 billion was donated in
2015 through 355 gift payments, up 17 per cent year-on-year
and 19 per cent in total value.
However, the report's findings also showed that in 2006-2007,
just 193 donations comprised a total of £1.62 billion,
highlighting how the average donation has fallen.
Based on these figures, the average donation (calculated as
a mean average) in 2006-2007 was £8.39 million; in
2015, it was £5.15 million. This shows that although donations
have hit new highs more than £3 million has been shaved off
the average contribution.
Meanwhile, higher education remained the main recipient of higher
level philanthropy, receiving more than one-third, or 35 per
cent, of the total donation value.
As in previous years, London is the source of the majority of
contributions but donations came from “almost every region” of
the UK, Coutts said. The report found that 10 per cent of the
total value came from 28 overseas donations.
Coutts' report also identified 68 first-time million pound donors
in 2014-2015, and that seven people who contributed in 2014
donated again at a similar level one year later, suggesting
an emergence of new large-scale philanthropists in the UK, the
bank noted.
“We now have enough data to talk confidently about this being a
‘boom time’ for UK philanthropy,” said Dr Beth Breeze, co-author
of the report from the Centre for Philanthropy at the University
of Kent. “These findings suggest that efforts to build a stronger
culture of philanthropy in the UK have been successful, and that
we must maintain the momentum to ensure that this boom doesn’t
turn to bust if – as many predict – the economic and social
context becomes more difficult in the years ahead.”
WealthBriefing spoke to New Philanthropy Capital, a
charity think tank and consultancy, to establish
whether Coutts' findings resonate with NPC's data.
"We have definitely seen an uprise in clients wanting to make
large donations," said Plum Lomax, a senior consultant at NPC.
"However, unlike the Coutts data, which showed a focus on higher
education, throughout the past year we have seen people more
fixated on causes such a refugees and asylum seekers. With
regards to education, we see a lot of donations into the
disadvantaged youth sector."
Lomax also noted that donors continually express interest in
contributing to causes that seek to improve the criminal justice
system, as well as the rehabilitation of ex-offenders and mental
health charities.