Market Research
UK Investors Want Human Advisors, Not Automation, Survey Finds

By the end of 2020, it is estimated that more than $4 trillion will be managed by robo-advisors.
Most UK-based investors want their portfolios to be managed by
investment professionals, not algorithms, a study has found,
delivering a jab to the side of digital advice at a time when the
space is experiencing unabated growth.
While robo-advisors - automated programmes that use complex
algorithms to determine asset allocation, manage funds and
provide financial advice – have become a staple in money
management in recent years, UK investors are yet to fully trust
such platforms with their investments, according to a survey from
Legg Mason, the
asset management house.
Just 5 per cent of respondents have said portfolio construction
should be executed purely through technology, with only 14 per
cent suggesting that it takes a “leading role”.
“Clearly, for UK investors, advice from a human is still of
paramount importance, and this is unlikely to change for some
time,” said Alexander Barry, head of UK sales at Legg Mason.
“However, as technology continues to develop and becomes ever
more sophisticated, there is clearly scope for advisers to
utilise robo-advice to offer a wider service to clients.”
The survey's findings chime with those of a
recent study by Swiss research house MyPrivateBanking
Research, which found that robo-advisors were largely unable to
cater to the complex needs of wealth management
clients.
Yet the market for automated advice is growing -
rapidly.
By the end of 2020, it is estimated that more than $4 trillion
will be managed by robo-advisors. This figure would account for
more than half of the some $7 trillion in assets currently
overseen by UK fund houses.
In the face of this, a third (34 per cent) have said that
portfolio construction should be human led and supported by
technology, while 22 per cent suggest it should only be carried
out by humans, with no input from technology.
Legg Mason's Global Investment Survey, which assesses the views
of 15,300 individuals globally, shows that nearly two-thirds (64
per cent) favour a human-led or human-only approach to financial
planning.
“Even in countries around the globe, like the US, where
robo-advice and automation in financial services has been around
longer, human interaction in some form or another remains crucial
to the majority of clients,” Barry added.