The firm has hired three new members who will be based in London.

The world's largest wealth manager, UBS, has made three hires for its global emerging markets team in London.

Said Nassar has been apppointed as relationship manager for Middle East and North Africa; Daniel Crafford has been hired as relationship manager for South Africa; and Duygu Baydur has been appointed as investment advisor for Turkey, the firm said in a statement.

Nassar will further develop the firm's ultra-high net worth relationships in the MENA region, particularly in Saudi Arabia. He brings with him 12 years of wealth management experience gained at Citigroup and, most recently, Barclays.
 
Crafford will focus on building the firm's operations with UHNW clients. He has more than 10 years of wealth management experience, and joins from Standard Chartered, having previously worked at Credit Suisse and Investec.
 
Baydur joins UBS after spending 11 years at Citigroup, where she was most recently an investment specialist for UHNW clients in its private bank, based in London.

"All three of them bring significant experience in their respective markets, serving sophisticated wealthy families," said Nick Perryman, head of wealth management, global emerging markets, London. "We are fully committed to growing our franchise in London, across emerging markets, and we will continue to add seasoned professionals to the team."

The team now consists of over 100 professionals, serving clients across Central & Eastern Europe, Middle East, Africa, Turkey, Israel, Greece and Latin America, as well as non-resident Indians.