A business working in the area of family-run firms and family offices has had a brand update.

Trusted Family, an online business resource and network for family-run firms and wealthy families that was launched more than seven years ago, is getting a makeover with a new brand identity and website.

“The new brand identity has been carefully created, through discussions with the client families we represent and through the learnings we have gained through our extensive client base of 90 families and family offices across the world,” it said in a recent statement.

The organisation, which provides information and ideas on family governance, family offices, education, information security and other issues, was created and majority-controlled by some of its client families. Trusted Family has offices in Brussels, New York and Singapore. It is led by chief executive Joachim Vandaele and supported by a board of directors.

Younited SA is the holding company for the Trusted Family brand, and for related brands and entities. Younited SA was incorporated in July 2007.