True Potential has launched two new products as the firm looks to consolidate its technology driven approach to offering financial advice.

True Potential has launched two new products as the firm looks to consolidate its technology-driven approach to offering financial advice.

It has unveiled its latest distribution arm - named True Potential Associate Partners - adding to the existing distribution channels, True Potential Wealth Management and True Potential Advisor Services, that provide support services to 22 per cent of directly-authorised firms in the UK.

“True Potential Wealth Management has increased the number of wealth partners by 300 per cent in the last twelve months .... technology is changing the way clients interact with their advisors,” said Earl Glasgow, managing partner at True Potential Wealth Management in a statement. “Clients are looking for more direct engagement across multimedia channels and more flexible ways to manage their money.”

The firm has also launched True Potential Investor - a direct-to-consumer platform, for those with a minimum investment of £50. True Potential Investor offers a select range of fully-diversified risk-mapped funds from fund managers including Goldman Sachs Institutional, Allianz Global Investors, SEI, Close Brothers Asset Management, Schroders and Seven Investment Management.

True Potential Investor is designed to simplify investing and encourage a “goal” and “impulse” based saving culture, the firm said.

Paul Bond, director at True Potential Associate Partners said the new offerings means the firm has “all bases covered”.