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Trov Partners With Four Lenders To Permit Borrowing Against Tangible Assets

Eliane Chavagnon Deputy Editor - Family Wealth Report 22 October 2013

Trov Partners With Four Lenders To Permit Borrowing Against Tangible Assets

San Francisco Bay Area-headquartered Trōv, which describes itself as a private cloud-hosted “digital locker,” has partnered with several collateral-based lenders to allow its members to borrow against their tangible assets.

Art Finance Partners, borro, Flexborrow and Suttons & Robertsons will provide Trōv members with loans against assets such as jewelry, art and antiques.

The firm said there are a number of ways clients can add assets to a Trōv. Qualified appraisers and insurance risk managers use Trōv’s professional application, TrōvCollect, to gather information about tangible assets and assess value when they are in clients’ homes.

Meanwhile, new acquisitions can be automatically added to a personal Trōv at retail point-of-sale via electronic receipts, and soon through Trōv’s mobile app. As values change, the Trōv user is notified and thus can take action to leverage or protect tangible assets.

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