Practice Strategies

Trainees Top Talent Priority For Merrill: Krawcheck

Charles Paikert Family Wealth Report Editor New York 21 April 2010

Trainees Top Talent Priority For Merrill: Krawcheck

Sallie Krawcheck has underscored Merrill Lynch’s commitment to focusing the firms’ talent efforts on training young brokers and financial advisors.

Speaking at a press conference after the release of the latest Merrill Lynch Affluent Insights Quarterly Survey, Krawcheck, president of global wealth and investment management for Bank of America, said the advisor “merry-go-round” of recent years will “settle down” this year.

“The vast preponderance of resources will be spent on platforms, technology and capabilities,” she said. “We will focus on existing advisors rather than adding advisors.”

She said she did believe there was “room for growth” beyond Merrill’s current 16,000 advisors, and pointed to the firm’s training program.

“One of the great underpinnings of Merrill Lynch has been to bring in people at the beginning of their careers, and we will continue to bring in those people.”

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