The firm has changed its name to better align the business with its aspirations.

Touchstone CRM, a wholly-owned subsidiary of Touchstone Group, has rebranded as Xpedition.

The renaming “signifies another step in a period of growth and evolution,” the firm, which has been a Microsoft partner for over 15 years, said in a statement.

Keith Birch, chief executive of Touchstone Group, said: “Touchstone CRM is a business we’re genuinely proud of, but it was clear that the name didn’t align to its aspirations. We all feel that Xpedition is a great match for how the business operates, guiding clients, using their expertise, and delivering value.”