The Basis Point video channel recently talked to our very own Rachel Fokes, global head of ClearView Financial Media's awards. She gives a candid view of the highs and lows of the awards business.

As readers of this news service know, we run a global awards series and are proud that it sets standards across the industry. The awards are also an opportunity for participants to showcase their achievements, see how they fare against the competition, measure feedback, build staff morale and, of course, remind existing and future clients of what they have to offer. 

Reputation is a capital asset – and awards, when carried out in the right way, are an important component of that.

In this video with Basis Point’s Sherif Mamdouh, our global awards director, Rachel Fokes (main picture), explains how the awards industry works. She gives insights into how ClearView's team runs the awards, what it’s like to put an awards ceremony together, how the team provides a smooth experience, and what the highs and lows of this business are. For example, Fokes talks about the pleasure of telling people that they have won, and explaining to those who haven’t been successful what they should do differently in the future. 

It’s a fascinating glimpse into a sector that is not always widely understood. One key point that Fokes stresses is that these awards involve a rigorous and transparent judging process – which is one of the reasons why they have flourished.