Strategy
Thai Bank Steps Up Wealth Management

Thai bank Kasikornbank has launched Signature Private Banking in a move to target high net worth clients with a minimum of around $1.5 million in deposits, according to Banking Business Review.
The bank currently provides services such as portfolio advice and
private fund management, along with personalised offerings such
as secretarial services, healthcare and travel information.
Tawith Thanachanan, senior vice president at Kasikornbank, was
quoted as saying that rising economic risk from inflation
and volatility in the Thai stock market has increased the demand
for financial advisory and investment services. The bank aims to
generate two billion baht ($60.3 million) in revenue during the
year and expects assets under management for Signature Private
Banking to reach 270 billion baht ($8.1 billion) by year-end
2008.
Mr Thanachanan said that Kasikornbank has 2,000 Signature Private
clients. Currently, 14 relationship managers are dedicated to
these clients' accounts. However, the private banking team is
likely to increase to around 20.