Strategy
Take A Walk Down The Wealth Corridor

A term that arises in discussions about banks' and wealth managers' geographic strategy is the "corridor." We talked to BNP Paribas Wealth Management in Hong Kong recently, and delved into how this concept can help shape strategic thinking.
(An earlier version of this article ran on
WealthBriefingAsia, sister news service.)
As banks and wealth managers set strategy and work out where to
locate people and booking centres, a term that pops up is
“corridor.”
This is about linkages usually across national borders –
although not always (particularly in large countries such as the
US). Corridors shape firms' thinking about how and
where to deploy staff and offices. Take just one example.
Julius Baer has a team in Zurich that manages relationships with
clients from Mexico, Argentina and Brazil, and it has offices in
cities such as Santiago, Mexico City, Rio de Janeiro and São
Paulo, Bogotá and Montevideo. That’s a lot of
corridors.
As this publication knows, trade links that are connected to
finance will build certain corridors – the British-Swiss
connection (with Swiss firms operating in London and UK firms
operating in the Alpine state), being a case in point. Hong
Kong has had a longstanding connection with Vancouver in western
Canada, as Hong Kongers emigrated there while maintaining links
with Hong Kong. Wealth managers can demonstrate to both ends of
these corridors what their value proposition is.
Perhaps the most explicit kind of corridor is “Wealth
Connect” – the two-way investment/capital markets system
linking mainland China to Hong Kong. Launched half a decade ago,
it may be one of the reasons propelling Hong Kong to becoming the
largest cross-border financial centre in the world by the end of
this decade, according to some organisations. Getting
the corridor right can be a powerful boost to business.
Lemuel Lee, head of Wealth Management Hong Kong BNP
Paribas Wealth Management, is enthused about the corridor
concept.
“In a traditional sense, a corridor has historically referred to
trade routes, which is the flow of goods and services between two
countries. In that context, the bank's role is to facilitate that
trade through financing, letters of credit, and foreign exchange
services for companies,” Lee told WealthBriefingAsia in
a recent interview in Hong Kong.
“From a wealth management perspective, this concept is adapted to
focus on the individual and their family. For us, a corridor is
defined by the significant and strategic cross-border flow of
personal capital, or fund flows,” Lee continued.
“At their origin, these corridors are almost always anchored by
links between financial centres where our clients have a
pre-existing business or economic footprint. `Business comes
before wealth,’ is the very foundation of how we see these
relationships develop,” Lee said. “A corridor represents the
seamless transition from wealth creation to wealth preservation
and growth. For example, our corporate banking team might help an
entrepreneur expand their business into Europe. The wealth
management corridor comes into play when that entrepreneur has a
wealth-creation event, like an IPO or the sale of that
business.”
At HSBC Private Bank, the firm’s Global Entrepreneurial
Wealth Report 2025 played to the cross-border
theme.
The report showed that 59 per cent of those it polled said they
were diversifying wealth internationally, more than half (57 per
cent) are considering a personal move abroad, and almost half (49
per cent) plan to expand their business into new markets.
The research also shows that some of the biggest corridors of
potential inbound and outbound wealth across the 10 markets are
between the UK and US. A total of 17 per cent of both UK and US
entrepreneurs say they are considering moving some or all of
their wealth to the other over the next 12 months. Another HSBC
report – Global Wealth Hubs: Drivers of Diversification
2025 – also touched on
similar themes.
Back in 2019, Standard
Chartered – a UK-listed bank that earns the bulk of its
profits in regions such as Asia – spelled out a range of trade
corridors – and with potential bank implications. Those corridors
are China-Pakistan; New Eurasia Land Bridge;
China-Mongolia-Russia; China-Indochina Peninsula;
Bangladesh-China-India-Myanmar; and China-Central Asia-West
Asia.
Such corridors can be seen as a feature of globalisation. The
fact that there is a citizenship/residency-by investment
– or "golden visa" market –enabling people to choose
alternative jurisdictions feeds into this. Expats can form
one end of a corridor with their country of origin, and remaining
business interests, at the other.
Cross-border
Such corridors can help shape businesses’ strategy on where to
deploy people and other resources, such as hiring bankers fluent
in languages and with specific experience to work in one end of a
corridor, perhaps sometimes swapping with a colleague to
gain experience in the other end. Private banking remains,
in some ways, a career that involves travel and a willingness to
move around.
Thinking in terms of corridors also helps firms to think about
why money moves in a particular geographical direction.
“Our process doesn't begin with the fund flow itself, but with
the life of our client. We start by understanding the 'why’
behind the money's movement,” BNP Paribas’ Lee said.
To get to grips with the “why,” the bank maps a client's
global footprint, it looks at where a client built a
business and where they might sell it. “A successful entrepreneur
in Asia who sells their company to a European buyer creates a
natural wealth corridor as the proceeds are realised,” Lee said.
Another question is where the client's wealth is
concentrated, and where they see opportunities or the need for
stability?
Lifestyle and family circumstances matter, particularly in this
era of the “global wealthy.” A choice over where to work,
reside and study shapes corridors for funding education,
purchasing property, and managing multi-jurisdictional living
expenses.
The corridor approach can frame other matters, for example a
client can use a conduit to BNP Paribas’ European platforms to
use hard-currency investments and hedge against risks in a home
market; obtain access to investments, such as venture capital,
and manage estate plans that use favourable laws in certain
jurisdictions.
“In essence, the corridor is our service map for a client's
entire financial life, from the business that created the wealth
to the strategies that will preserve and grow it for
generations,” Lee said.
Booking centres
So how does this way of thinking affect booking centres?
Lee reckons that the idea of a client only requiring/using
one booking centre is “largely a thing of the past for our most
sophisticated HNW and UHNW clients.”
“The dominant trend is multi-shoring, a strategy driven
by clients' increasingly globalised lives and astute
understanding of the financial landscape. It is entirely dictated
by client needs,” he said.
Clients use different centres for spreading risks between
jurisdictions; access to specialist platforms; alignment to
specific investments, such as European property, and estate
planning.
“We frequently see clients booking assets at both ends of a
corridor that mirror their personal or business footprint. A
client with deep connections between the Middle East and Asia,
for example, will very often maintain booking relationships in
both Switzerland or Luxembourg – a popular destination for UAE
clients –and Hong Kong or Singapore,” Lee said.
To open or close?
"There is no single formula; the decision to invest in,
establish, or consolidate a booking centre is a multi-faceted and
highly strategic one. This actually gets to the heart of our
global strategy. Each booking centre has distinct advantages, and
our goal is to build a global network where these advantages
complement each other to serve the holistic needs of our
clients," Lee said.
“Regarding consolidation or closing a centre, that is a decision
we would never take lightly. It would only be considered if
client needs have fundamentally shifted over the long term and we
are confident that we can serve them more effectively and
efficiently through a different combination of our global
platforms, reinvesting those resources into our strategic growth
corridors,” Lee said.
There’s a compliance angle.
“Our guiding principle is: 'Are we properly licensed and
structured to serve our clients where they are, and where they
are going?’” Lee said. “Regulatory similarity is a 'nice to
have,’ but having the right licences to serve our clients is the
'must have’. Our 'One Bank’ model is the engine that allows us to
manage diverse regulatory regimes effectively, ensuring
compliance while delivering a simple, unified experience for the
client.”