The firm is opening an office in London as it looks to expand outside of Switzerland.

Bellecapital, the Swiss asset management company catering to wealthy individuals and endowments, is opening an office in London after securing a green light from the regulatory authorities, it announced today.

The new entity, Bellecapital UK, is located at 42 Berkeley Square and will serve UK and international clients seeking passporting to other European Union member states under the MiFID II regulatory changes.

The firm was founded in Zurich in 2009 by Beat Bass, Werner Diehl and Mark Eberle. Bass and Diehl have had long careers with HSBC Guyerzeller Bank while Eberle served as chief executive of Barclays Capital Switzerland for almost ten years.

“The idea behind the launch of Bellecapital was to create a financial boutique that is entrepreneurial and free of any conflict of interest under the three pillars of investment performance, client service and transparency,” Eberle said in a statement.

Bellecapital has also appointed David Haythe, the former head of private wealth management in Europe at Morgan Stanley in London, to its board of directors. Haythe has more than 40 years of industry experience, during which time he has held various executive roles within Morgan Stanley, helping to build the company’s EMEA wealth management team.

Haythe will support Bellecapital’s effort to establish an international presence as it expands outside Switzerland. Initially, Bellecapital’s focus will be on bringing in further investment professionals for the new London office.