The partnership between the bank and the sports team highlights high performance, long-term development, and shared Swiss values of precision and excellence.

Geneva-headquartered CBH Bank and the NSN Cycling Team (NSN) have entered a three-year partnership highlighting

Through this partnership, CBH Bank will support the team’s international racing programme and broader sporting development in competitions throughout the season. This collaboration will add more strength to NSN’s Swiss foundation and will support the team’s long-term sporting ambitions on the international stage, the organisations said.

“Success in professional cycling is built on endurance, sound decision-making, and exceptional teamwork," said Kjell Carlström, general manager of the NSN Cycling Team. "CBH Bank’s commitment to excellence and long-term relationships, makes them a natural partner for our team as we continue to grow and compete internationally."

Simon Benhamou, CEO of CBH Bank, added: “At CBH Bank, we value partnerships built on collaboration, adaptability in complex environments, and sustainable performance. The NSN Cycling Team represents an ambitious and forward-looking approach to elite sports that strongly resonates with our own culture and values.”

The partnership will add more strength to NSN’s Swiss foundation and will support the team’s long-term sporting ambitions on the international stage. It reflects a wider trend of private banks and wealth managers promote their brands by sponsoring sports and arts organisations, for example UBS sponsors the Monaco Grand Prix, Bank of America expanded its "Sports with Us" programme by partnering with Sir David Beckham, and Barclays is the official sponsor of the Wimbledon tennis championships, to name but a few. This news service has frequently written about the crossover between sports and wealth management, for example Deutsche Bank's recent launch of a new financing arm, and Citi Wealth's advisory work in the sector. UBS has also been a partner of Mercedes-AMG Petronas Formula One Team since 2011.

NSN Cycling Team is a Swiss-Spanish cycling team racing in the WorldTour, the highest level of professional cycling. Born from a joint collaboration between global sports and event company, NSN (Never Say Never), co-founded by Spanish football legend Andrés Iniesta, and Swiss investment firm Stoneweg, the team races under a Swiss flag, and operates from Spain.

CBH Compagnie Bancaire Helvétique is a family-owned, international and diversified banking group founded in 1975. The group provides wealth management services to private and institutional clients, as well as several complementary business lines, including family office solutions, asset services and structuring, exclusive private markets expertise, and bespoke daily banking and card solutions.