Lombard Odier Investment Managers, the institutional asset management arm of Switzerland's Lombard Odier & Cie, has added Ruud Hendriks in the new post as senior advisor.

Reporting to Hubert Keller, the managing partner responsible for LOIM, Hendriks will work closely with the firm’s sales leadership to strengthen its distribution capabilities to institutional clients in Europe and beyond.

Hendriks brings more than 30 years asset management experience to the firm, having most recently served as a senior advisor to KKR, a non-executive chairman of Man Group’s Institutional Department and chairman of the advisory board at Financial Assets in the Netherlands. Previously he was co-head of sales for Goldman Sachs Asset Management for Europe, Middle East and Africa (excluding Germany and Austria) until his retirement in 2009. Prior to joining GSAM, Hendriks served as global head of institutional sales for Rodamco, the property fund of the Robeco Group.

In his new role, Hendriks will work alongside Jan Willem van Stuijvenberg, owner of Van Stuijvenberg Financial Services, who will assist LOIM as a consultant on institutional investor strategy.

LOIM’s Geneva-headquartered business managed $43 billion on behalf of clients at the end of June 2013.